Allianz x OgilvyOne x Drunk Mirror

by Elia

To raise awareness about the danger of drink driving, OgilvyOne created a very clever and interactive ‘drunk mirror’ at a famous bar in São Paulo. Using a TV screen disguised as an ordinary mirror, party goers were met with an interesting surprise as they went about their ordinary business. When people interacted with it a message would appear alerting how drinking can slower the driver’s reflex.

DRUNK MIRROR from DrunkMirror on Vimeo.